Our Mission & Vision

Our mission is to create luxurious home fragrance products that bring warmth and coziness to any interior, with respect for people, animals, and the planet. We make handmade, sustainable, and non-toxic products that contribute to the well-being of our customers and a more conscious way of living.

We believe that true luxury is sustainable, fair, and timeless. The DIX DIX collection strives for a future where design and craftsmanship meet circular thinking, reusable products, and conscious choices, so that small moments of luxury have a big positive impact.

The origin of

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DIX DIX was born from my personal passion for fragrance, warmth, and coziness. My name is Ellemijn, and the name 'DIX DIX' is inspired by my birthday, October 10th. In the world of luxury products, I often miss the connection to sustainability and well-being. That's why I started DIX DIX, to make a positive impact. Not just on the atmosphere in homes, but on people's well-being and the health of the earth. Every product is made with attention to design, quality, and sustainability.

In every creation

Luxury and craftsmanship

The DIX DIX collection is all about luxury and craftsmanship. Our products are carefully and lovingly handcrafted in the Netherlands. We believe in using only the finest ingredients and collaborate with specialized perfumers for our fragrances. Our commitment to quality means our products have a longer lifespan and diffuse fragrance better. We strive for perfection in every aspect.

Sustainability through

Design

Sustainability is woven into every step of our process. We deliberately choose plastic-free and recyclable packaging, often made from recycled material. Furthermore, we reuse waste material from my partner's textile company as void fill. By creating true eye-catchers, our products can be reused in any interior.

Our focus on European suppliers and local transport minimizes our CO2 footprint, while supporting local economies ensures short lines of communication and control over production.

Attention for

Health and Wellbeing

We want you to enjoy our products with peace of mind. That's why all our formulas are free from harmful substances such as paraffin, parabens, SLS, and SLES. We use natural ingredients and steer clear of chemicals and pesticides. Additionally, everything is 100% vegan and cruelty-free, so you can experience luxury without compromising animals or nature.

Our mission doesn't end with our current collection. We continue to innovate and strive for reusable and refillable products that combine luxury with a sustainable lifestyle. Together with you, we want to contribute to a cleaner, healthier world – one where small, conscious choices make a big difference.

Our craftsmanship

  • Our high quality rapeseed wax and cotton wicks are 100% natural. All our ingredients are vegan and cruelty-free.

    Environmentally friendly

  • Extended lifespan

  • Our products are free of harmful substances, allergens and paraffin. They burn longer and cleaner than the average wax blend.

    Non-toxic

  • Unique scents

  • You can reuse our luxury eye-catching vases in your interiors for multiple purposes. Our packaging is 100% recyclable.

    Recyclable and reusable

  • Our candles are hand-poured in the same country where the glassware is made and rapeseed is harvested.

    Low footprint

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Thanks

for your trust in the DIX DIX collection and we look forward to helping you create a warm, cozy and inviting atmosphere in your home with our products.

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